Why Saudi Arabia
For decades, Saudi Arabia has remained closed to the curious eyes of the world. Since 2019 and the opening of the tourist visa, a territory the size of Western Europe has finally been revealed: Nabataean tombs carved out of the pink sandstone of AlUla, 250-meter dunes in the Rub al-Khali, coral reefs preserved by thirty years of unintentional protection, and cities that are building their future at breakneck speed. This is not a country that resembles its clichés.
The moment is rare. AlUla still receives few visitors compared to Petra. The seabed of the Red Sea has not yet experienced overcrowding. Diriyah, the cradle of the Saudi nation, is emerging from the ground after two centuries of oblivion. To travel here today is to be among the first to see something that, in ten years' time, will be known to the whole world.
Mohammed bin Salman's Vision 2030 transforms an oil-rich country into a cultural and tourist destination. The changes are real: women are driving, cinemas are reopening, concerts are multiplying. The Islam practiced remains structuring, Arab hospitality is sincere and overflowing, and travel requires respect for local customs. But the change of scenery is total, and the welcome, often, surprises by its warmth.
















